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ant creative
Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
walkers crisps
project: salt 'n' shake 'em like you used to
agency: amv bbdo
Directed by Paul Weiland and co-created and written by me, we celebrated the comeback of the classic Salt 'n' Shake crisps as part of the legendary Gary Lineker campaign.
project: shark attack
agency: amv bbdo
To launch Walkers new Mediterranean-flavour range, we put Gary Lineker inside a shark and launched him into the Med. The TVC was co-created and written by me and directed by Paul Weiland.
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