Intuitive is a global US company dedicated to pioneering the enhancement of surgical outcomes for patients through cutting-edge robotics. They needed a strong and distinctive EVP to attract (and retain) the kind of unique and skilled people required to work on products with such high stakes.  

Creative directing and leading my team at Ph over the last 2 years, we've created the 360 employer brand 'Proving what's possible' for Intuitive. From the creation of the brand identity and digital assets to an onboarding platform, video series, internal and social activations, a sister I&D brand and events collateral. The external and internal transformation has been impressive with a 200% surge in application rates and 41% growth in LinkedIn followers. So far, we have won a silver at the Transform awards for 'Best development of an employer brand', a gold at the EBMA awards for 'Best employer brand management from the healthcare and pharmaceutical sector' and a silver for 'Best onboarding or reboarding programme'.  We have also gained nominations at the FIRM awards, including 'Best onboarding experience'.