ant creative
Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
kids company
project: make it stop
agency: amv bbdo
The short video platform 'Vine' had just launched and with it, endless creative possibilities. My creative partner and I devised a donation idea for the charity, Kids Company, using the 'looping' format of Vine that showed the same hard-hitting scene featuring a vulnerable child over and over again. Each 'loop' was punctuated with the message; 'Make It Stop'. And every time a user donated, they would be sent a new looping film of the same child in a safe and happy environment with the message; 'Don't Let It Stop'. The campaign won a Webby Honoree Award, a gold at the Digital Impact Awards, a gold at the Social Buzz Awards and an Epica bronze.
project: make a child's christmas
agency: amv bbdo
Accompanied by press, radio and an online film, I co-created the idea for a Facebook app that let people choose what they wanted to donate to the annual Kids Company Christmas party for 3,500 vulnerable children. From stockings and brussel sprouts to potatoes and party hats, thousands of people helped to make a Christmas to remember for so many children.