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ant creative
Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
HALFORDS
PROJECT: FOR FULL SUSPENSION BIKES AND...
AGENCY: AMV BBDO
The brief was a simple one - make Halfords cool and relevant enough for kids to reserve their bikes for Christmas. The result? More bikes were reserved that Christmas than any other year.
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The TVC campaign was co-created and written by me and directed by the formidable David Hartley.
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